Katy Wright
& Graphic Design 🎨 Professional based in Brooklyn, NYC
2024-present
Steven Land Menswear
Since 1991E-commerce UX Design
Pages created in Shopify using a base of the Habitat Theme with slight HTML edits. The theme could be better, but with limited resources and team capacity, I’ve maximized its capabilities to serve in the interim.
Catalog Layout
Bi-annual releases of seasonal shirts, ties, cufflinks, and hats for DTC and B2B customers. Our lookbook is a culmination of product photos and descriptions, and stylized editorial photos.
Creative Direction & Production
Recent editorials worked on as a Production Assistant and Creative Director
My role included:
- Oversaw every stage of asset creation from product storyboarding and shot lists to model search and on-shoot management to ensure final product aligns with brand story and guidelines
- Marketing Calendar drafted based on product inventory and upcoming holidays
- Digital asset management of the final gallery
- Messaging to bring the story to life for ads, social, web, emails, product descriptions, etc.
- Campaign reporting to in-house staff, assessing message and visual performance to identify successes and areas for improvement